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Brown Advisory Expands Presence Outside US


US-based Brown Advisory, a privately held global investment management firm, has made a string of senior appointments outside the US.

made three new hires this week in its London and
Asia offices to help grow the business.

Serena Sim (pictured) is joining Brown Advisory as head of
intermediary sales, Asia, based in its Singapore office.

Brown Advisory’s Singapore office, which has raised more than $1
billion in assets from clients based in the APAC region, is
planning to increase the strength of its presence

Sim will work with the investment and business development teams
to add expertise and insight for clients, the firm said in a

Sim was previously at Janus Henderson, where she was head of
intermediary sales for Southeast Asia.

Ella Riesco has been appointed as global head of
institutional marketing in the firm’s London office. She is
joining from Swiss private bank Julius Baer, where she was
head of marketing for Switzerland and EMEA, the firm

Riesco brings over 18 years of brand, marketing and
communications experience across asset and wealth management,
including with Alliance Trust and Jupiter Investment Management

Also based in the firm’s London office, Rebecca Fernandes is
joining as International Counsel, the firm continued. She
has served in a series of senior legal roles within the
financial services industry, most recently as counsel at Lazard
Asset Management. She has also worked at Standard Life Aberdeen
(now abrdn) and Legal & General. 

Fernandes brings sector expertise with experience in investment
management, fund development, governance, distribution,
regulatory change and commercial negotiation as Brown Advisory
targets further growth, the firm continued.

Welcoming them to the firm, Logie Fitzwilliams, global head of
sales and head of international business at Brown Advisory, said:
“Serena, Rebecca and Ella all bring extensive industry experience
to the firm as we look to continue building our presence outside
the US, with a focus on delivering exceptional service and strong
investment returns for our clients.”

The latest appointments follow a busy period for Brown Advisory,
the firm added. In February 2022, it opened a new Frankfurt
office as performance drove client inflows from across the DACH

Brown Advisory also launched its global sustainable total return
bond strategy, following the strengthening of its sustainable
fixed income team. It has also upsized its London office premises
in response to the continued expansion of the firm’s
international business.

Brown Advisory, which serves private clients and institutions in
over 40 countries from 17 offices globally, is responsible for
about $121.6 billion in assets for private and institutional
clients and charities. 

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