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How Sam Wood built his $71 million dollar empire: Bachelor star’s secret that led to a lavish life

It has been eight years since Australia was introduced to Sam Wood, the hunky lovelorn PT who found love with then single mother-of-one Snezana Markoski on The Bachelor

And the six foot strapping star has come along way since he appeared on the Channel Ten dating show – going from humble personal trainer to a bona fide business mogul

The 42-year-old has built an multimillion dollar empire and sold his fitness program – 28 by Sam Wood – to genetics group myDNA for $71m last year.  

Melbourne-based Wood credits his ‘hand-on’ approach to his success, after doing thousands of one-on-one personal training appointments over the years.

Former Bachelor Sam Wood has revealed how he built his whopping $71 million empire. Pictured with wife Snezana Wood

Former Bachelor Sam Wood has revealed how he built his whopping $71 million empire. Pictured with wife Snezana Wood

‘After a quick calculation, I’ve done over 58,000 1:1 personal training appointments over a sixteen-year career,’ he told DMARGE.

‘It was the hands-on experience of dealing with such a variety of clients that showed me what people want, and need, to help get themselves in shape and keep themselves in shape.’

Wood opened his premium gym facility The Woodshed in Brighton East in 2015, where he continues to run one-on-one and two-on-one personal training appointments.

It has been eight years since Australia was introduced to the 42-year-old personal trainer, who found love with then single mother-of-one Snezana Markoski (pictured)

Sam has been married to his stunning wife for four years

It has been eight years since Australia was introduced to the 42-year-old personal trainer, who found love with then single mother-of-one Snezana Markoski (pictured)

The happy couple are seen ringing in the New Year with their daughters on January 2 this year

The happy couple are seen ringing in the New Year with their daughters on January 2 this year 

He also owns one of Australia’s first kids-only gyms, Gecko Sports, which has 35 franchises around the country.

After selling 28 by Sam Wood and making a deal with myDNA for $71 million last year, the entrepreneur continues to invest in the company and holds a five per cent stake.

Since launching his fitness program in 2016, 28 by Sam Wood has attracted more than 400,000 individual users and has partnered up with the likes of Woolworths and Blackmores vitamins to spruik their products on social media. 

Melbourne-based Wood credits his 'hand-on' to his success, after doing thousands of one-on-one personal training appointments in the past out of his gym, The Woodshed

Melbourne-based Wood credits his ‘hand-on’ to his success, after doing thousands of one-on-one personal training appointments in the past out of his gym, The Woodshed 

Sam opened his premium gym facility The Woodshed in Brighton East in 2015, where he continues to run one-on-one and two-on-one personal training appointments

Sam opened his premium gym facility The Woodshed in Brighton East in 2015, where he continues to run one-on-one and two-on-one personal training appointments 

He also owns one of Australia's first kids-only gyms, Gecko Sports, which has 35 franchises around the country

He also owns one of Australia’s first kids-only gyms, Gecko Sports, which has 35 franchises around the country 

Health and fitness hasn’t been the only part of Wood’s success however, he has also amassed a $10 million real estate portfolio off the back of his time as The Bachelor’s most successful leading man.

Since his time season three of The Bachelor, Sam had built a family and a fortune estimated to be close to $10 million from a series of shrewd property investments in central Melbourne and regional Victoria.

His property portfolio includes his $4 million home in Elsternwick which he shares with wife Snezana and four children, and a $3.6 million holiday home in Mt Martha.

Wood has built a property portfolio which includes his $4 million home in Elsternwick (pictured)

Wood has built a property portfolio which includes his $4 million home in Elsternwick (pictured)

The solid brick Victorian residence in the desirable suburb of Elsternwick was bought in September 2018 for $3.3 million

The solid brick Victorian residence in the desirable suburb of Elsternwick was bought in September 2018 for $3.3 million

It features a whopping nine rooms in total, including four double bedrooms and 'an expansive living area with alfresco dining'

It features a whopping nine rooms in total, including four double bedrooms and ‘an expansive living area with alfresco dining’

The solid brick Victorian residence in the desirable suburb of Elsternwick was bought in September 2018 for $3.3 million and features a whopping nine rooms in total, including four double bedrooms and ‘an expansive living area with alfresco dining’.

An hour away in picturesque Mt Martha, the Wood family has invested in a perfect holiday getaway on 2440 square metres of land.

Wood bought the property in October 2020 for $2.7 million and already it has risen in value to a staggering $3.6 million -a nearly million dollar profit in just 15 months.

The couple also own a $3.6 million holiday home in Mt Martha (pictured)

The couple also own a $3.6 million holiday home in Mt Martha (pictured) 

The reality TV star drives a $150,000 Mercedes G-Wagon (pictured)

The reality TV star drives a $150,000 Mercedes G-Wagon (pictured)

The Bay Road property is only minutes walk to Mt Martha Village Shops and the South Beach Yacht Club making it a prized acquisition to any property portfolio.

The four-bedroom house is an entertainers dream featuring a large family room, spacious lounge and dining room with gas log fire and well-appointed kitchen.

Wood made his entry into the property market back in 2014, when he purchased a two bedroom 1728 square metre unit in Carnegie’s Koornang Road for $477,500.

Wood made his entry into the property market back in 2014 when he purchased a two bedroom 1728 square metre unit in Carnegie's Koornang Road for $477,500 (pictured)

Wood made his entry into the property market back in 2014 when he purchased a two bedroom 1728 square metre unit in Carnegie’s Koornang Road for $477,500 (pictured)

In 2017, Wood bought a three-bedroom investment property in Broadford (pictured) for $295,000 and since then has watched it jump in value to nearly $500,000

In 2017, Wood bought a three-bedroom investment property in Broadford (pictured) for $295,000 and since then has watched it jump in value to nearly $500,000 

This, like all his other properties, has continued to surge in value making Wood the undisputed financial king of the Bachelor franchise

This, like all his other properties, has continued to surge in value making Wood the undisputed financial king of the Bachelor franchise

Seen here is the lounge area of Wood's Broadford investment property

Seen here is the lounge area of Wood’s Broadford investment property

That property has now jumped in value to close to $600,000.

In 2017, Wood snapped up a three-bedroom investment property in Broadford for $295,000 and since then has watched it jump in value to nearly $500,000.

In 2018, around the same time Wood acquired the Elsternwick property, he also sunk $531,000 into another investment property in Upwey.

This, like all his other properties, has continued to surge in value making Wood the undisputed financial king of the Bachelor franchise.

Wood has since become the undisputed financial king of the Bachelor franchise

Wood has since become the undisputed financial king of the Bachelor franchise

Wood is married to Snezana, whom he met on the third season of The Bachelor in 2015

Wood is married to Snezana, whom he met on the third season of The Bachelor in 2015

The fitness mogul is married to Snezana Wood (née Markoski), whom he met on the third season of The Bachelor in 2015.

The reality TV couple, who have been married for four years, welcomed their third daughter together, Harper Jones, on May 4, 2021.

They are also parents to Charlie, three, and Willow, four.

Wood is stepfather to 17-year-old Eve, Snezana’s daughter from a previous marriage.

The couple also own a fleet of luxury cars, with Sam driving a $150,000 Mercedes G-Wagon and Snezana cruising around in a Porche Cayenne. 

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